Business Philosophy
Brevity & Associates is founded and operated by managing partners, Brian Marshburn and Justin Stainback. Together, the two bring a wealth of knowledge in all facets of financial management to provide you with the best solutions with exemplary service. They have the ability to assess your entire situation and offer recommendations based on your best interest. If you would like to learn more about the team, please click below.
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Don’t Look Back In Anger
When you are staring at a multiple choice question and you have no idea what the answer is and so you go with the “C” fallacy and you get it correct. It makes you feel good. How about on the math test where Miss Othmar makes you show your work? You get 90% through and Read More
The Heart Wants What It Wants.
What About The Brain?
The brain wants what it shouldn’t have: Choices. People say they want more choices but, then can’t decide. There is a famous jam study that is often used to bolster this point. Sheena Iyengar, a professor at Columbia University and the author of “The Art of Choosing,” conducted the study in 1995. In a gourmet Read More
“Morality,
like art, means drawing a line somewhere”
It’s December 31st. You’ve had an ok year. You are about 3% short of where you need to be for the year. The higher ups raised your performance goals 10% compared to last year. They never lower them. Pressure is on. Stakes are high. You have a mortgage to pay and a family to feed. Read More
Anchoring Away: How
Much Should You Pay For Something?
How do you know how much you should pay for something? How do you know what’s a deal and what’s a ripoff? You need some sort of reference point…a cue to help you evaluate. The anchoring effect is a cognitive bias that influences you to rely too heavily on the first piece of information you Read More